survey results

Total started survey: 96
Total completed survey: 96 (100%)

1. Are you Female or Male?
-Female 90.6%
-Male 9.4%

2. How old are you?
- 18 or younger 8.3%
- 19-24 89.6%
- 25 0r older 2.1%

3. Do you follow trends from magazines or celebrities?
- yes 14.6%
- no 28.1%
- sometimes 57.3%

4. Have you every bought a purse/bag either as a gift for someone or for yourself?
- yes 90.5%
- no 9.5%

5. When do you buy a purse/bag?
- When you need one. 69.1%
- When a new style comes out. 19.8%
- When you're bored. 28. 4%
- For a gift. 25.9%
-Other
-- If I really like/love the style
-- Never
-- When I have excess money/afford it
--When I feel a need for change
--When I see one that seems "me" or my style.

6. How often do you buy a bag?
-Once a month 0.0%
- Once every other month 8.2%
- Once a year 48.2%
- Twice a year 16.5%
- Three times a year 18.8%
- Never 8.2%
- Other
-- Depends if I like it
-- Depends if I have money
-- When my old one falls apart
-- About every two months
-- When it's for a gift
-- Once every two years
-- Once every three years

7. How much are you willing to pay for a designer purse/bag like Coach?
- $0 44.7%
- $100-$299 37.2%
- $200-$500 16.0%
- $500-$1000 1.1%
- $1000 and up 1.1%

8. How much are you willing to pay for a Louis Vuitton bag?
- $0 56.8%
- $100-$299 16.8%
- $200-$500 15.8%
- $500-$1000 10.5%
- $1000 and up 0.0%

9. Would you pay for a bag that has more function than style? Or one with more style than function?
- Function 19.1%
- Style 16.0%
- Both 64.9%

10. How much would you pay for a bag that had more function like slots and areas where you could organize your thing?
- $0-$100 61.1%
- $100-$200 26.3%
- $200-$500 12.6%
- $500-$1000 0.0%
- $1000 and up 0.0%

The survey was taken by our target range of ages 22-26. This gave us lots of information on how much our market spends on accessory products. By surveying our market, it also gave us a feel on how they perceive Butler Bag's competitors in comparison to Butler Bag's line of bags.