1986 Consumer Spending

Beaudry, Laura M. and Paul Miller. "APPAREL: Statistical Overview." 1. Mar. 2000. .



This report highlights the drastic increase of 47% in consumer spending between years 1972-1973 and 1986-1987, due in part to an increase of women in the workplace, which would require women to expand their wardrobes to include professional attire, as well as allow women more control over their finances, as they are increasingly earning their own money. This fundamental difference in lifestyle and culture would likely have strong effects on consumer spending habits and the items they are looking to purchase, given women's new social roles as working members of society and further independence from their traditional roles as housewives.


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